Lipozene is an over the counter diet capsule that has an extensive marketing strategy behind its powerful weight loss claims. It promises to have a sizeable impact on a person’s ability to lose weight. For example, the official website for this product made the following massive claims about the product at the time of the writing of this review: “Clinically proven to help you lose weight”, “still eat your favorite foods”, “no change in exercise required”, and “lose fat, not water.” This is one of the most popular weight loss pills and supplements reviews due to the combination of extensive marketing and miraculous sounding claims.
While those claims may sound extremely appealing, every one of them should be seen as a red flag to informed dieters who understand the weight loss industry. The reason is that each one is misleading in its own way. None of those claims can be trusted at face value. As those are the primary statements made by the manufacturer it does shed some doubt as to whether or not other claims or statements can be trusted.
The problem with the statement “clinically proven to help you lose weight” is that no diet supplement can honestly make that statement. While some ingredients have been clinically researched and it may look as though they might have an effect that could potentially assist a dieter who was already using proper eating and exercising strategies, no formula is considered proven for actual weight loss. For that reason, no supplement can honestly tell consumers that it is proven to cause weight loss, because it simply isn’t true. The FDA has been trying to crack down on companies making that sort of claim.
The next claim, that a person can still eat their favorite foods, may be true in part. Indeed, someone taking this pill could continue to eat their favorite foods, but what needs to be pointed out is that they will likely need to make a number of portion control changes and will need to reduce the consumption of those favorite foods if they are very high in calories. It is more likely that they will need to be consumed as an occasional treat and not as regularly as is currently the case.
That the marketing for this product says that no changes in exercise are required is highly disappointing. As long as someone is already very active, that may be the case. Otherwise, it is very deceptive for a diet pill company to tell consumers they won’t need to change their exercising habits because it will only hold back their progress and help to ensure that if they do somehow manage to lose weight, they won’t be able to maintain the lost weight. It will have a high risk of coming back.
Finally, the last main claim is that the product will cause fat loss and not water loss. That said, the product’s only active ingredient is glucomannan (also known as konjac root). That ingredient is a type of fiber that absorbs water. The idea is that it will help to fill up the stomach so if the dieter makes the right food choices, he or she will eat fewer calories every day and will be able to burn off the fat stored on the body (in theory with exercise, though not according to the product manufacturer’s claims). As a result, the glucomannan technically has no direct impact on what type of weight – water, fat, muscle or anything at all – is lost, falsifying this claim, as well.